How important is "brand name"?


How important is "brand name" when purchasing audio equipment? I noticed that some brands that advertise in the magazines have no Retailers in the San Francisco Bay Area. I have been getting referred to a Retailer in another state and so no auditions of any kind. Some brands have a very small following and so selling used equipment for this brand is very difficult if not impossible. The Retailers for some brands have limited other equipment so that auditions are not possible. Some popular brands that were hot last year and are no longer in business. Some Distributors change their distribution channels and Retailers get dropped (this happened to me on two brands that I own). Any comments? thanks..
hgeifman

Showing 1 response by garfish

Stehno makes good points. I would just add that I think that "brand names" are VERY important to some audiophiles (you'll note I didn't say music overs), whereas uniqueness is very important to others and they don't worry about the manufacturers going tits up.

My own position is somewhere between the two: I do like the idea that a manufacturer is going to be around to service my gear for the long term, but name brand for the sake of "elite-ism" is not particularly important to me. My amp dealer went out of business, but fortunately re-emerged with another company (McCormack/CJ), and my pre-amp builder (Sonic Frontiers) has been bought and sold (how many times?). I suspect it is very difficult for small audio names to become mainstream, ie Levinson and Krell (and I have 2 Levinson pieces that sound great-- and I appreciate the build quality and name).

But having said all tis, it all has to SOUND GOOD TOGETHER for it to be worthwhile. I'm too damned old to be interested in "trophy equipment". Assess the risk(s) you're willing to take and go with what you like and sounds good to you, IMHO. Good Luck. Craig.