It is to me. If it is recorded - it should be reproduced in a correct manner. Bass provides the foundation. No matter how well system might sound in other elements, if it doesn't play bass the right way, except the lowest bass, I would want to upgrade.
Bass is just as important as the rest of the spectrum. When I purchased my JL sub I found I was getting slight headaches. After adjusting the extreme low frequencies down to nearly -6dB my headaches are gone and the bass still sounds excellent.
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