I have been a GR follower for some time and did choose to install the Magnepan LRS+ kit of parts he sells and I'm happy with the result. Better top-end, more definition - just "nicer" to listen to and no more $2 fuse in the signal path. It is no secret that Magnepan choose to now offer most of their range in an "X" version, with vastly improved (and costly) crossover components, so it seems both see a market for these types of upgrades.
As Danny points out and I'd tend to agree - many companies build their speakers to a price point, and a glossy wood grained exterior seems to sell better than a fancy crossover - the latter often seems to get the accountants eye the most. Even a cheap but well designed crossover can measure good, but a simple measurement does not have anywhere the discernment of the human ear.
A good quality crossover can significantly increase the cost to build in a cheaper speaker and this is why we often get what Danny refers to as "cheesy" parts.
I'm on the side of better parts matter - not all will agree of course!