How are Hig-End Speakers Priced?


I recently (early Feb 2012) purchased a pair of Model 61 Human Speakers, intending to build a small office system with them. I've been listening to them through my main system for a few days now, while breaking them in. These were purchased directly from the builder/designer; my cost was only $675, delivered to my door.

I am so very impressed with the build quality of these small speakers and the quality of the music emanating from them (even though they are not yet fully broken in). I'm honestly surprised they are as inexpensive as they are, and have begun wondering how high-end speakers are priced.

The speakers are manufactured in the Northeast US, and (so far as I know) the builder/designer doesn't advertise and doesn't attend trade shows. The speakers are built with only one pair of binding terminals, two hand-built drivers, and a very simple 1st-order crossover using a design I believe is refined from an 1970's-era design. I'm not sure how much the designer is actively pursuing R&D currently.

I'm wondering if there is a formula that speaker manufacturers generally use when designing/pricing their products. For example, does a manufacturer target a price point, and then decide to follow an "industry-standard" formula like (say) 15% for R&D, 15% for materials, 15% for manufacturing/assembly, 15% for marketing, 15% for distribution, 15% for manufacturer's profit, and balance for seller's profit? Certainly, eliminating (or reducing) one or more of the above categories could yield a speaker that is much less expensive than the price point it was designed for.

Any thoughts?
rx7audio

Showing 3 responses by pubul57

Do you think if a manufacturer does not have a dealer withing 100 miles of you that they should sell to you direct at wholesale - no real reason they should take a dealer's cut on top of what they ordinairly make - right? I do understand paying a dealer for the service and ffacilities they provide, but if I'm not be services by a dealer, I would not pay the manufacturer for a service not rendered.
Would 200 miles be sufficient protection? At some point the dealer simply can't service the customer. I believe in protection the dealership witin reason based on territory - but in this day and age some product are found in 3 dealers and 500+ miles away. It is a complex issue, and one I don't think the manfufacturers have solved - the dealer networks simply don't serve much of the country anymore, and you do want to protect those that make the financial investment in carrying the product - don't know what the answer is, but the current model is quite right.
RMAF is the only time I see equipment I or a friend don't own:( In my 30s I visited dealers in NYC/NJ/CT many times and it was the way I bought equipment - last 15 years? Everything through Audiogon, or direct from manufacturer with "anchor" pricing to feel like you got a good deal.

Not sure how well 2-channel dealers are doing, HT seems to be where it is at in terms of retail survival.

A few regional shows for the hi-end is probably the best we can hope for to "audition" and expose ourselves to new equipment - or buy/sell/buy/sell... on Audiogon.