How are Hig-End Speakers Priced?


I recently (early Feb 2012) purchased a pair of Model 61 Human Speakers, intending to build a small office system with them. I've been listening to them through my main system for a few days now, while breaking them in. These were purchased directly from the builder/designer; my cost was only $675, delivered to my door.

I am so very impressed with the build quality of these small speakers and the quality of the music emanating from them (even though they are not yet fully broken in). I'm honestly surprised they are as inexpensive as they are, and have begun wondering how high-end speakers are priced.

The speakers are manufactured in the Northeast US, and (so far as I know) the builder/designer doesn't advertise and doesn't attend trade shows. The speakers are built with only one pair of binding terminals, two hand-built drivers, and a very simple 1st-order crossover using a design I believe is refined from an 1970's-era design. I'm not sure how much the designer is actively pursuing R&D currently.

I'm wondering if there is a formula that speaker manufacturers generally use when designing/pricing their products. For example, does a manufacturer target a price point, and then decide to follow an "industry-standard" formula like (say) 15% for R&D, 15% for materials, 15% for manufacturing/assembly, 15% for marketing, 15% for distribution, 15% for manufacturer's profit, and balance for seller's profit? Certainly, eliminating (or reducing) one or more of the above categories could yield a speaker that is much less expensive than the price point it was designed for.

Any thoughts?
rx7audio

Showing 1 response by charker

Yes, I know how the price them! On top of mount chargawayatomucha in peru they all gather for what is known as the MOMP (meeting of marketing and pricing). Here they drink copious amounts of single malt scotch and boutique bourbon. Then then going around in a circle, they mention a new model, then they chant 43,000 and if no one laughs they chant 54,000, and then this goes on till someone breaks out in laughter. Then they all mount their asses(i mean burros) and travel down the mount to where working people live. If this ever moves over to other appliances just think they'll move the handle on a refrigerator call it the refrigagreater IIIb special edition and charge 123,000.00.