I think we have to look at ourselves in the mirror when asking questions of these reviewers. They're just feeding our habit and doing so eloquently. Haven't we spent time carefully listening and researching equipment, buying it taking it home and smiling ear to ear only to find out that something better just came out? And away we go again. I read the reviews to see what somebody with more dollars than cents can buy and occasionally to self-congratulate myself on a decision that I and the reviewer came to. I see reviewers as good authors who talk about stuff I'm obsessed with. Don't shoot the messenger.