Holy Moly Blu-Ray Disc Players below $300

I was in a major electronics chain store last weekend and they had the entry-level Samsung player at about $300. But what really got my attention is that the membership warehouse stores have the Sony 301 (that's a 300 plus HDMI cable included) for under $280.

Makes me wonder if I should have just sprung for that Oppo DV-980H. I *did* get it partly for its SACD/DVD-A capabilities, though.