High end vs internet


My local dealer tells me that the internet has killed
high end sales.I would like to hear everybodys opinion
about this(including dealers)!
taters

Showing 1 response by stne418

Manufacturers like to give dealers "territory". Problem is...I have a computer, a car and absolutely no respect for price fixing schemes of this nature. Without considering mail order sales, ceteris parabis, price is first, service is second and all other considerations are third. If you give me a price we are BOTH happy with and minimal, but adequate service I MUST give you consideration. Geography is not in the top two. Manufacturers and dealers CAN NOT really give territory. St. Louis, Nashville, Cincy, Lexington, Memphis, Columbus, Chicago and Indianapolis are all within a few hours drive from me. My Louisville dealers MUST consider competing in all those markets. It is a GLOBAL market in home electronics partly because of the added knowledge the Internet can bring to our economic decisions...therefore you (dealers) gotta try to compete with everyone. If you are a dealer and you are not moving enough product or the margin is insufficient to justify the demo unit, good service and demo space...drop the line! Fewer dealers doing what needs to be done is better than too many dealers doing too little AND going broke too.