Adding to this... I work for a very high end luxury wine producer we have a wine that sells for $425 per single bottle, and we're launching a new one in 2017 that will retail for $600-800 per bottle.
It's a different market and mentality, and different metrics need be applied. Something a this level is ultimately worth what someone is willing to pay for it, and the best wines are from a small plot of land that can't be reproduced anywhere else.
FWIW - our cost of goods is btw 21-23% of retail.
It's a different market and mentality, and different metrics need be applied. Something a this level is ultimately worth what someone is willing to pay for it, and the best wines are from a small plot of land that can't be reproduced anywhere else.
FWIW - our cost of goods is btw 21-23% of retail.