Women are more into high quality electronics than they used to. Take my older sister for example, she just spent a sizeable chunk of her home renovation budget on a B&W 800 and Classe home theater setup. Another lady friend of mine was just telling me how she believes in spending more on electronics to get better quality like the new pair of headphones she got. Also didn't Hifi News just do a feature on a mother and daughter, about them setting up a top of the line PMC system in their listening room or something. I mean those speakers are so butt-ugly that I won't even allow them any where near my home. The times are really changing.