High end Audio for ladies? Check this out

A good idea - bad timing - poor selection - nice site - no hope.

Elizabeth - My comment was not meant to discourage women. I do think the idea is good from a marketing standpoint. Given the economy just now, I stand by my comment about bad timing. The site looks nice. The product selection is too skimpy and the offerings and prices will not attract many newcomers.

No hope because the predisposed audience is quite small and again, the timing stinks.

Mrtennis - Here's a thread that suggests you are wrong about audio dealers.
http://forum.audiogon.com/cgi-bin/fr.pl?ymisc&1223847080

Superhonestben - You'll have to catch her in the act. Offer to buy something and see if you can bait her into turning down your money based on gender. No fair disguising your voice.

There is a traditionally sexist observation which states that a man will pay $2.00 for a $1.00 item he needs while a woman will pay $1.00 for a $2.00 item she doesn't need.

While I have seen many examples that support this comment, I can say that I see quite a few that contradict it. Buying tendencies seem to be more a product of personality type than gender. That said, I suppose there are certain personality traits that are fairly consistent along gender lines.

So selling to anyone must be attuned to that individual's personal triggers rather than what's in their pants.

These threads are full of anecdotes about guys who can buy anything being dissed at a hi-fi store because of the way they dressed or looked at a particular time. And they usually accompany complaints about the assumptions that must have been made. None of us like being rejected on the basis of appearance. We can go home and change clothes however. Women are dead at the door when they show up. It's not going to be easy to conceal a lady's gender, and I'm pretty certain she isn't going to want to just so she can hand some misogynist twit a few thousand dollars.