I worked for the Brits for over five years and know that in Europe it is not common practice to describe the people behind a company and to disclose too much information about where parts are sourced and products manufactured. The reasoning is that the common perception in the UK and the rest of Europe is that customers like to focus on the product and "let the product do the talking".
At the outset, if AMR had dwelled on the people behind the company and where they manufacture but had yet to ship product, they probably would have been criticized for being "full of themselves" and not focusing on getting the product out, which ultimately is their main goal. Meanwhile, if you want to read a factual overview, in which they fully disclosed the structure of the company, check out the 6moons article I mentioned before.
