People who think they are hearing and seeing differences with different types of digital signal cables are suffering from the placebo effect. Don't believe the bologna...
There is a well known problem of interface jitter from transmitting the clock signal along with the data. I would agree that in the scheme of things this form of distortion is usally pretty small nowadays (compared to other problems like speaker distortion) but nevertheless it provides an example of why a digital cable might make a difference.
If you are just copying data from one drive to memory or to another drive and teh clock signal is ignored - then I completely agree with you and do not believe the bologna.