Has new music gone down the tubes?


The demand for "old" music grew 14% in the first half of 2022 while the demand for new music dropped 1.4%. In the streaming world "old" music represents 72% of the market. Why does new music seem to be so bad compared to old/classic music?

I go though youtube sometimes and kids post videos of the first time they hear classics like the beatles, bob dylan, whatever and inevitable jaws drop. The music companies keep rereleasing old albums in new formats. Is it because todays artists just can’t "git er done"?

U.S. Music Catalog vs. Current Consumption

 

kota1

Showing 7 responses by kota1

Sam Kinison used to say that they invented rock for people that can't sing but could play instruments and rap was for people that can't sing or play an instrument.

Hilarious, "I never even heard of this one" followed by jaws dropping:

 

I find new music in playlists pushed into my feed by Tidal and by listening to DJ's on Mixcloud

You can listen to the radio on your Mcintosh sound system in your Grand Wagoneer on 23 speakers in Dolby Atmos, now if you can only find a decent station on FM LOL

vs you could turn on the radio in your clunker in 1971 and more than half of the songs being played back then are still being played today:

 

 

Now you can't release new music unless it goes viral on TikTok first:

With each passing month, record labels grow more attached to TikTok—but it now looks more like addiction. Some have reached the point where they won’t release an album until the music goes viral on TikTok.

Consider the strange case of Trevor Daniel, who had more than one billion streams for his breakout hit “Falling.” The song climbed the chart in more than 20 countries. But now his label requires TikTok success before releasing a new record.

“It’s just been pretty much impossible to put out music,” he recently told Rolling Stone.

That’s dumbfounding. 

A 27-year-old with a billion streams can’t release new music? But he isn’t exaggerating. He keeps uploading snippets, waiting for one to go viral—but they don’t reach the threshold his label demands.