It can be a good thing. I would never have heard the music of Nick Drake if Volkswagon hadn't used it in the ad.
Great music in bad commercials - what can you do?
I have mixed feelings about this, but I just heard a great Nico song - "these days" - used in an ad for a KMart/Disney children's clothes joint venture. God it made me pissed! I usually don't mind the songs in ads, it's alot better than radio, but I have a feeling Nico's rolling in her grave about this one. What commercial songs do you consider sacrilege??