About twenty years ago, I owned a musical instrument shop. I had an audio department, & sold turntables & used lps. I had a Nitty Gritty & cleaned lps at $1 each, including a new rice paper sleeve. My customers were mainly young(under 30) & non audiophiles. They were happy to pay $1 each, & amazed at the improvement in look & sound of their lps. I cleaned enough lps to pay for the machine easily.
I am amazed that audio shops & especially lp shops don't provide this service. It gets people in the shop repeatedly, giving you more chances to sell other stuff. In my shop, I sold an amp & preamp to one of my lp customers. A number of them upgraded their turntables with me as well.
As far as new lps, I prefer to clean them. I used to clean my lps every time I played them, but later changed to just once each. I heard no difference. That is just my way. Your mileage may differ.
I am amazed that audio shops & especially lp shops don't provide this service. It gets people in the shop repeatedly, giving you more chances to sell other stuff. In my shop, I sold an amp & preamp to one of my lp customers. A number of them upgraded their turntables with me as well.
As far as new lps, I prefer to clean them. I used to clean my lps every time I played them, but later changed to just once each. I heard no difference. That is just my way. Your mileage may differ.