Turkey jerky. All I can say is I bought a mid-range power cord (around $500) for my integrated amp and the impact was immediate. Not subtle. The manufacturer cord had no distress. So I was comparing apples to apples. It wasn't even comparable. I'm sure this is not the experience of all and may be the experience of some. Just like all other components, some work better with others and some do not. The variability in this hobby is vast. Sometimes it works, and sometimes it does not. I would not rely on the video to sway your decision. If you need an upgrade, then go for it. If not, then be happy!
