Getting New Panasonic ST30 Plasma TV

Chadnliz and Learsfool, thanks for the advice. Still learning. Curious, what's the typical fee for a prof calibration, if I go that route?

Thanks you all. I've done some research and have a hdmi from Monoprice. I'll try the burn in disc and consider the calibration disc too.

Update: Prior to the Panasonic, I recently purchased 2 LCD's, a Magnavox 46" (returned-nothing special) and a Samsung 46" (returned- made motion pictures look like TV shows shot with a video camera) The Samsung had an incredibly seductive bright and accurate picture. (exceptional for live sports but that's it) I had never spent time with a plasma before, when I decided to buy the Panasonic ST30 46". The picture on the Panasonic can't match the brightness of the LCD's I've owned recently or seen at others homes, but the beauty and realism of the Panasonic in HD is unparalleled compared to any other TV I've ever seen, simply incredible, amazing even.. The look of it is really special. Oh.. and the fullness and saturation of color!! This Panasonic plasma is amazing!