For Those Who Are Unaware of The Cable Company

The Cable Company’s prices are what the MSRP is.

What Shunyata costs at The Cable Company, it also costs at Music Direct. I use the Cable Company often. Bought Shunyata’s Theta power cable last year, and quite a few other products from them over the past 15 years or so. They’ve always been responsive and respectful to me.

The Shunyata Theta list price was $998. The Cable Company’s invoice was ...$998.00. And they don’t charge for shipping, although I imagine that depends on the dollar amount of the purchase. 

I’ve never had an issue with the Cable Company, and having owned a retail business myself, I find them very much on the up and up.

And I second (and third) Hoodjem’s and StuartK’s suggestion as it really is the best way to audition a product from a reputable dealer (and they make contributions to famine relief). It DOES cost 5% of the retail price, to audition anything,  and they do get to keep that amount, but it is put towards anything you buy from them, even if you did not buy whatever you auditioned right then. They just apply it to a future purchase. I can’t think of a better way to hear products in my own room (acoustics) and my own system.

I wouldn't hesitate to buy from The Cable Company if they had a product I wanted. But my couple of interactions with their "consultants" were a big turn off. 

Without inquiring about my background, I was treated to a round of "audiophile 101" by the first one. I made the mistake of listing my current components and cables while I was still building my system. I then received a lecture about how my current cables were "a mess" and I needed to replace them with a full loom of a brand I had already mentioned I didn't care for. I eventually realized he was upset because the cables I had and liked were from Transparent Audio and they don't sell those. 

When I explained that I liked most of the cables I had, he told be he couldn't help me if I wasn't "open minded", meaning buying a brand they sell. No pretense of actually helping me find the right cable for my system. It was a heavy handed, insulting interaction. 

I spoke with them at length and we decided what I should try, said "let's do it", and never heard a word from them again. Happened twice. Don't waste your time.

I’ve been a business partner with Steven Aug at TheCableCompany for close to twenty years and our exchanges have always been prompt, pleasant and informative.  Steve know their product lines very well.  They're no hard sell tactics when dealing with him.  Just honest information.  

N