For Those Who Are Unaware of The Cable Company

What do you all think of Monoprice?

@eltabor 

I have no experience with them. I started out with Audio Art, about 15 years ago, as they were very affordable, offered a return policy and the owner Rob Fritz is one of the nicest guys I've encountered in the business. 

At a certain point, I could afford to spend more so I opted to explore other possibilities. Utilizing The Cable Company's lending library seemed a highly practical way to go and having had a very positive initial experience, I've (for the most part) stuck with them ever since. 

I’ve used them since the 1990s.  I’ve always had a good experience. 
 

I don’t use their Lending Library if I’m just considering or toying with the idea of maybe getting some new cables, but haven’t really committed to a change.  

I do use the Lending Library when I know I definitely need a change, and have narrowed it down to a select group, of which I can afford one. 
 

I usually audition four cables at a time after extensive research. 

Once, I auditioned four cables and none were satisfactory.  Then I did four more and found a cable that was exactly what was looking for. 
 

No matter what the manufacturers or reviewers say, there’s no substitute for trying them in your system. That’s exactly what The Cable Company allows. It’s a great idea. 

The Cable Company’s prices are what the MSRP is.

What Shunyata costs at The Cable Company, it also costs at Music Direct. I use the Cable Company often. Bought Shunyata’s Theta power cable last year, and quite a few other products from them over the past 15 years or so. They’ve always been responsive and respectful to me.

The Shunyata Theta list price was $998. The Cable Company’s invoice was ...$998.00. And they don’t charge for shipping, although I imagine that depends on the dollar amount of the purchase. 

I’ve never had an issue with the Cable Company, and having owned a retail business myself, I find them very much on the up and up.

And I second (and third) Hoodjem’s and StuartK’s suggestion as it really is the best way to audition a product from a reputable dealer (and they make contributions to famine relief). It DOES cost 5% of the retail price, to audition anything,  and they do get to keep that amount, but it is put towards anything you buy from them, even if you did not buy whatever you auditioned right then. They just apply it to a future purchase. I can’t think of a better way to hear products in my own room (acoustics) and my own system.

I’ve been a business partner with Steven Aug at TheCableCompany for close to twenty years and our exchanges are always positive and informative.  

N