I’ve worked with Peter (now with Audio Group Denmark) and John at the Cable Co. I’ve always been treated like a partner and valued their recommendations. I think Peter was a bit biased towards Synergistic (I think he worked there). John was a little more laid back. He turned me on to RSX Technologies. To be clearer, I chose the RSX power cords and phono cable based on a shoot-out with Shunyata, Synergistic and Audioquest. The thing about the Cable Co. is you get to try the cables in your system at home—over time. It was always my ears that I trusted to make the final decision.
For Those Who Are Unaware of The Cable Company
If you are shopping for new cables and are intimidated by the enormous range of possibilities, The Cable Company might be of interest to you because:
1) Their cable lending library is an affordable means of borrowing already burned in cables and auditioning them at home.
2) They offer individualized advice based upon your budget, gear and sonic preferences.
3) Return/refund policy.
There have been some complaints in the past about salesmen pushing particular brands. This hasn't been my experience, however. I've repeatedly sought out the guidance of one particular guy and I couldn't be more satisfied with how I've been treated and the sonic improvements. If you are intersected, PM me and I will provide you with his name.
They don't carry every cable in existence. Nobody does. But they carry a much greater range than anyone else I know of. Accordingly, my last 5 out of 6 cable purchases have been from them.