Food for thought for all us audiophiles

An interesting article. I suspect that much of the differences many of us hear can be explained by this. I personally have caught myself "hearing" differences based on my expectations and desires rather than what I actually hear. And I call myself an especially objective, analytical person. But there is one major problem with this article. In fact the problem is pretty the same as the problem the writer is lambasting. The article contains no information on testing "audiophiles" to determine if they actually can hear a difference. In other words, the writer made up his mind then dragged together a bunch of semi-related information to support his position, rather than running double blind tests himself. A bit hypocritical if you ask me.