To be fair you should not compare the Diva’s to $40K speakers but rather to $40K systems. Focal is betting on a growing market for higher end lifestyle digital systems. I have numerous friends that appreciate "higher quality sound" but look at the complexity and crazy cost of my main system and think I’m nuts. (which may be true!) Diva’s are not my choice but could be a great solution for them. Imagine relocating your entire system is only 2 boxes!
I have not heard the Diva’s personally; dealers have told me that that they are not comparable to the entry Utopia Scala’s but given the price point they shouldn’t be. That certainly doesn’t mean the offering will not be successful.