The average consumer audiophile lacks the sophistication and money to design a room (and thus the in-wall speaker enclosures and their placement) to achieve what he could by experimenting both with his choice of free-standing speakers and their placement. For him, the best results will be achieved by trial and error, a strategy not well-suited to in-wall placement. Most people who choose in-wall are ruled by WAF, wife acceptance factor; the aesthetics of the room trump the quality of the reproduction.