Emotiva Goes Brick and Mortar

emotiva seems to be changing a couple of things--adding retailers and moving their manufacturing back to the states. though they claim otherwise, you have to believe this will have the effect of raising prices (or at least keeping prices higher than they would be under the internet only/made in china model), though i guess they gain some cost benefit from scaling. it'll be interseting to see what this does to thier brand cachet.

i see emotiva's prices are still significantly cheaper than comparable gear from the other "affordable hifi" players (parasound/rotel), though they seem to be moving their product line more towards higher-priced (presumably higher margin) "reference" gear. i'm curious to see if they can retain their momentum with the new model--i've always suspected that their customer base, sorta like hyundai's, is highly cost-driven