Here are some factors that I failed to consider in my analysis of purchasing a speaker.
1. Customer Service /Longevity - Over the course of 40 years an audiophile, I have had one tweeter go bad on me. So that is 1/50 pairs of speakers in 40 years. Unless a manufacturer is notorious for having very poor service, this is a non issue for me and not a top concern.
2. Smell - Someone trying to be funny...I am sure that some sites out there appreciate dumb comments, just not here.
The accuracy of frequency response is critical to me - though not to all apparently. To each their own.
Lots of great recommendations also that I agree with and consider!
As a Dealer, I have access to great business partners, like Audience and LTA/Berning - and hundreds of thousands of dollars of sound testing gear. It was hard (really, impossible) for me to develop great sounding speakers, so I can imagine the difficulty of others - even if he is a top notch electrical engineer, Physicist, Sound expert etc. would have in building their own speakers.