In other words you just said goodbye to 35% of what you just paid minutes earlier without the product having seen any wear.This is nothing new!
Also, even if manufaturers were to offer larger discounts to dealers right now, some must do whatever it takes to keep the doors open in these times, it beats the alternative.
Look through the archives, there are many, "why are there some many xxxx products listed for sale right now?", posts, most of which are for popular items.