99.999% of the world has never heard great stereo. Stereo is not old, it’s an undiscovered country. 2 speakers in front of 2 ears makes sense on many levels.
@mikelavigne it’s interesting to read your perspective, as you have one of the best 2 Ch and likely best Atmos set ups in the world
I mean what makes anyone think the normal music enjoying person wants to add more and more speakers? Will there be more Atmos users than 2 CH audiophiles? This is creating a need for $, corporate BS 101
Dolby is actually telling professional mixers, just get the headphones and mix for those. Proving it’s all about the money. Some major labels are saying "50% more for an Atmos mix" ... not much money, they just want content. Other labels are hiring mixers to do everything of note in their back catalog, for legit money, so it’s a big moment for mixers, but the quality will be all over the place. The commitment has been made however.