For me it matters only because I won't audition a piece of kit I don't like the looks of. As far as I'm concerned, my Harbeth's are the best looking speakers on the planet. I do not like fancy glossy gear. There's so much amazing gear out there that I have enough choices to avoid looks I don't like. Of course if everything looked like a Vivid B1 I'd had no choice but to make my house look like Tony Sopranos.
