Does anyone on AG truly care anymore about objectivity & sincerity of Magazine reviews?


The latest cover story In the Absolute Sound triumphs the latest 3rd generation YG loudspeakers & their very best, latest technology. While the accolades commence (& do they ever), they only say, "the aluminum- coned midrange driver are carried over from the series 2" conspicuously omitting to mention nothing whatsoever has been done to it - ever (unlike virtually all their competitors who've had numerous major improvements to their MRs). It’s exactly the same driver that came with the speaker when it was first introduced decades plus ago. Their claims for it have not been verified by any 3rd party ever & no audio company has tried to copy their aluminum drivers ever, either. Entry level Paradigms perhaps, but they have the wisdom to understand aluminum cannot be made to compete with the beryllium they use on their upper end product.

Regarding the revised silk dome tweeter, "you may think your speakers excel in this area but until you’ve heard something like the 3s...you may have never heard true high frequency refinement". So a complete dismissal (with no comparisons of any kind of course) of all Diamond, Beryllium, ribbon, electrostatic etc. tweeters, just like that.

Is it just me or is there (from the Wizard of Oz) a clearly implied, "Ignore that man behind the curtain! !" message, as YG simultaneously has a full page, 4 color ad in the same issue & has been an extremely heavy advertiser for years in the magazine?

I’m reminded of the con man’s credo - You can fool some of the people all the time & all the people some of the time - & that’s enough. I had thought that’s not an especially good, long term business model. Maybe I’m wrong on this last, here.

john1

Showing 3 responses by mitch2

@john1 

"I had thought that’s not an especially good, long term business model."

Uh, define "long term."  YG Acoustics have been around for 22 years, are they almost there?

BTW, how many times did Lamm redesign their amplifiers?  Just sayin'.

To imply a company has a “lack of integrity” simply because they chose not to make changes to their midrange driver is ridiculous, and weird.  I am curious why you even care.  If you don’t like the magazine and/or the speakers, then vote with your wallet and don’t buy them.

On their website, YG Acoustics states,

“What’s important is how the speakers sound to people: in real systems, in real rooms. That’s what we want to talk about.”

Good for them, more people should take that viewpoint.

To your original question, I couldn't care less.  Magazines, and audio reviewers, are going to print what they want.  Sincerity in advertising is somewhere between an aspiration and a reality.  Reviewer opinions, even when objective and sincere, are fraught with variables including room acoustics, partnering equipment, sonic preferences, musical preferences, and reviewer bias.  No two reviewers are going to call something exactly the same.  It is my job to sort through what I read, verify and confirm what I believe to be true, and make my own decisions about products I would like to know more about.