Do you care about the LOOK???

"Elegant, just like a Rolex..."
Darn it, when will people learn that Rolex is not elegant, or accurate, or well-made but rather is a tasteless equivalent of Bose....

Bigjoe,

A true watch connoisseur would not be caught dead (and I mean it!) wearing a bloody Rolex the same way as an audiophile listening to a set of Bose speakers. The only thing those companies do well is aggressive adverizing. However, both companies have remarkable following: it all proves the point that beauty is in the eye...blah/blah/blah