Do you approve of "How Stereophile Market itself"?


I was moderate subscriber to Stereophile over that last two years or so, but recently cancelled my subscribtion around Dec of 2001. Like most ex-subscribers I received many junk mail about renewing my subscription, but never thought much of it.

Yesterday, I received a letter from the National Credit Audit Company (NCAC), stating that they were collecting on behalf of Stereophile. This frustrated me because I had already cancelled my subscription and haven't received new copies for months. I initially thought it was a timing issue or some clerks at Stereophile forgot to cancel my subscription and now my credit history will be affected by all this. It wasn't until I called NCAC, dealt with the annoying automated operator, then realized that it was just another ploy to get me to sign up for another subscription. NCAC went further to state that they're a normal credit collector and will not report or make any contact to the credit report people. I can't believe Stereophile would steep so low with this type of marketing ployed. Any of you ever experienced this frustrating ordeal?
3chihuahuas

Showing 1 response by blkadr

I had a similar experience with LISTENER. I accepted their offer to send me a free copy. About two weeks later I recieved the same copy I got the coupon out of. I didnt respond and verify that I wanted to subscribe. First came the reminder notes, one after another. Then came threats concerning my credit. I got the CNAC letter (or something like it). I liked the mag and might have tried it if they hadnt sent me the copy I already bought. Bad marketing, even if the threats scare you, who wants to give money to someone who would do you like that?