I stand by what I wrote, paperw8, but do acknowledge that it's a bit more complicated. Manufacturers know these days that their products need to come with detachable power cords because audiophiles are accustomed to having that choice. If they bundle a specific cord with the amp because they think it sounds best with their product, some customers will insist on using a different cord and will balk at having to pay extra for the bundled cord. This isn't about "value buyers." If you were building a $6,000 amp but it would have to sell for $8,000 with your power cord of choice, would you do it? I think it would be a poor business decision. Oh, and what if the customer needs a longer length?