Sumiko is the US distributor. As a distributor, Sumiko plays a substantial role, and incurs considerable cost supporting their product line. A friend of mine is a Sonus Faber dealer. Dealers have to go to California for training about the product line and how to properly locate a speaker in the customer's room (dealers are expected to provide such service to customers). The regional representative for Sonus Faber also gives my friend substantial help on a variety of issues, including proper design of home theater system (e.g., number and location of subwoofers), and has actually come to the job site to troubleshoot home theater installations.
This kind of support means a lot of cost. Grey marketers don't incur such costs and can undercut the distributor. Why should Sumiko (the distributor) support the grey marketer's activities?
This kind of support means a lot of cost. Grey marketers don't incur such costs and can undercut the distributor. Why should Sumiko (the distributor) support the grey marketer's activities?