Do Dealers think it is sinful..........


..... to give a customer a break on the price of high end audio equipment? is there something ethically wrong with this? why is it that i can negotiate down the price of a car or real estate many thousands of dollars, but i cant even get a discount on something the dealer (1) doesnt stock, (2) will not let you bring home for a day. i feel that when you are spending big $, like 8k + on a sale there should be some give and take. what do you think?
avnut

Showing 7 responses by cornfedboy

in my experience, you can get discounts from virtually every dealer, depending on what you are buying. indeed, i won't buy without at least a 10% discount and usually can obtain at least 25% off. you just need to work at it.
Gmkowal@ix.netcom.com: it is NOT illegal to cut off a retailer for selling below a manufacturer-set price. it IS illegal to threaten a cut off and not follow through; i.e., if a manufacturer has a "no-discount" policy that it enforces uniformly and consisently, the antitrust laws are not thereby violated. fact is, there are very few highend lines left that practice such pricing policies.
awdeeofylle: what planet did you drop in from? have you ever bought highend gear? fact is, the margin is from 40-70%. thus, the great majority of highend gear has plenty of space for discounts. products like cables and wire, which is frequently marked up 60-70%, has even more room for "deals." sure you're not a shill for mit? andy singer? i quite agree that dealers who offer service should be rewarded; that's why i rarely buy used gear myself. but this ain't pork bellies and euros. we're not in this hobby to make a killin'. you wanna leverage your audio $$, then buy a bunch of krell on margin and try to figure how long it will remain current stock. come on, admit it, you're sluggo come to the surface again, at last. welcome back, o iconiclast!
kthomas is right. we all need to use the same math. to clarify my prior post: (1) the lion's share of highend harware (speakers, amps, etc.) is sold on a "40 point" margin to dealers, i.e., if the "retail" on an amp is $10,000, the "dealer cost" is $6000 + freight; (2) much of the wire/accessory stuff is "50 or 60 point" product, i.e., if the msrp is $1000, the "dealer cost" is $500-600 + freight. it does cost a lot for a dealer to inventory product, particulary since competant one's use at least some of the inventory for auditioning. the auditioning/demo equipment usually can't be sold as "new" and thus provides a lower margin to the dealer. all of this, and more, must be factored into the "discount calculus."
Notreallybitter98@notme.com & Nostroke@ces,.org: you guys are really lame using those fake email names. besides, you give yourselves away by using your paragraph indents. finally, you have to be nearly as stupid as your posts not to realize you can be "pingged" so we can trace your domain address, etc. if we wish. if i were an audio dealer, i wouldn't let either of you in my shop, let alone offer you discounts. our motto: "no shirt, no shoes, no brains, no service." come outta the closet guys. if you want any respect, don't put on fake beards and glasses. i, for one, know who you are. happy holidaze, JERKS!
3chihuahuas: please see my post of 12/17/00. FWIW, i prosecuted civil antitrust cases for the federal gov't for >13 years.
jtinn: you are wrong. see my post of 12/17 on this thread. your view is widely believed but is akin to an "urban myth." i have had to dispell this myth many times in my public and private practice roles.