Cables do matter.. Only price does little on how good the cable is or how they perform.. People are fooled all the time thinking the more you spend the better it is (for the most part).. Its the design of the cable that matters most.. Start with Mogami cables and use them as a reference when trying to upgrade.. Check out their measurements.. Follow their path..
Do Audiophile Cables Matter? Here's PROOF!
I seriously doubt that this will make any difference to the naysayers. But here it is.
https://www.youtube.com/watch?v=DC0s6KqQz3g
https://www.youtube.com/watch?v=DC0s6KqQz3g