Discount Stores, i.e. newaudiovideo.com


I am planning to buy some KEF speakers and see that they are heavily discounted on newaudiovideo.com, while they are exactly the same price in most other stores.

Does anyone have experience with that store or other discount stores? It almost sounds too good to be true...
ganymed

Showing 1 response by audiotroy

Here is a perspective from an authorized dealer, we are factory authorized to sell close to 60 brands and we are a displaying dealer to boot.

You have to ask yourself why would anyone be allowed to sell products at next to 0 margin and why would anyone want to do it.

When you look at profit you need to consider all the factors, for example credit card processing takes 3% if you have to pay incomming freight that also affects you.

Then you have the cost of a warehouse and people to stock it add in advertsing etc and you can see why these are fradulent businesses.

The only business that can run effectively is a supermarket which sells thousands of items a day even with low profit the profits add up.

High end audio by defination is a low volume business, higher profits are required to keep the stores even open.

Add to that if you want to have a store where people can come and listen then you have to pay money for display stock.

If you think that a store can survive on really low profits due to volume you have another thing comming.

Most of the stores that run this model are fradulent opperations.

Support a real store and get the service and support that you should receive and know that you are getting real products with the real warranty support and service that an authorized dealer can provide

Troy
Audio Doctor NJ