Disappointing audition after great review

Ok, so I read the hi fi mags, in print and on line. I recently read a glowing review of speakers retailing in excess of $10,000. Then I found a dealer with the speakers on display. After listening I came away thinking what wa stat reviewer thinking? Also recently I tried a pair of headphones. Read a glowing review which touted its sonic quality and noted although they were heavy, they were comfortable to wear, even for hours. So I tried those headphones. After 5 minutes I could not wait to get them off.

Makes me wonder- are the reviews little more than shill ads? Sometime I think so.

On the other hand, there is one long time reviewer who seems to hear pretty much what I do. What he likes I like.

What's been your experience?