OP
Something that I would look at is your room’s reverb time and if it’s excessive, fix that first. I have had good luck with GIK’s Polyfusor’s which defuse and reduce reverb time with a little bit of absorption. They also look better than the rectangular absorption products IMHO.
My experience with bass traps is they are better at fixing peaks in the 60-100 Hz range. They have to be quite substantial or use acoustic wizardly (Tube Traps) to get down to your room’s 35 Hz main resonance peak. I would address that peak with EQ. To avoid a digital conversion, you might consider an analog parametric EQ. You will notice the most improvement in movie playback by reducing this peak - bass will have impact instead of going "whump."
My current configuration includes bookshelf speakers (KEF R3 Meta, Dynaudio Contour 20) and Rhythmic SE12 subwoofers. The SE12’s include a band of analog parametric EQ. They are servo subwoofers so they work great with music. I am all digital these days, so I am rocking a MiniDSP SHD Studio. Applying DIRAC correction really focuses the image in my room. I would consider that icing on the cake after fixing reverb and bass.