Dealer Price "Wiggle" Room


What is the convention, if any, with respect to bargaining with a dealer when purchasing new equipment? Is there a rule of thumb on mark up? Does one automatically look for a 5% or 7% or 10% (or more or less) reduction on the price?
jenniethecat

Showing 1 response by sean

Here in Chicago and the surrounding areas, we have over a dozen decent stores to choose from. Most of them will discount a little bit on items here and there. Obviously, the more that you spend either on a regular basis or on "one big shot" will give the dealer more room to work with you. I have found that one specific dealer who is highly respected typically discounts measurably more than other dealers who are not as nice to deal with. On top of this, that store also offers a VERY attractive trade in / upgrade program. As such, it's hard to beat someone that offers personable service, good prices and willingness to work with you on trade-ins.

As others mentioned above, dealers that DO take care of their customers, spend more time with them making sure that they get what they need in the first place AND do good follow-up deserve more money than the guy that hands you the gear and pushes you out the door. Obviously, it's pretty nice to find someone that IS great to work with AND discounts. Those shops are out there, but you might have to look around a bit to find them. Sean
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