Dealer Price "Wiggle" Room


What is the convention, if any, with respect to bargaining with a dealer when purchasing new equipment? Is there a rule of thumb on mark up? Does one automatically look for a 5% or 7% or 10% (or more or less) reduction on the price?
jenniethecat

Showing 1 response by albertporter

I love your name. If I were a dealer I would try to accommodate anyone who would pick out Jenniethecat for a posting name. The other posts are correct about discounts. Most audiophile lines vary wildly in their margin. There are items that can produce a small profit for the dealer with 50% off. There are many more that only have 35% or 45% total mark up, and from that the dealer must pay shipping and accept responsibility for making the customer happy. In those situations, you would be lucky to get any discount, and 10% or 15% would be the best you could ever hope for.