2. misc-audio
  3. 151641-68085

Dealer Discount

Hi all. Just curious - how much is a "reasonable" discount to expect from a local dealer on new, low mid-level audio equipment (say amp in $2500 range or turntable around $1500)? I'm a bit surprised that most, in my area, offer no more than 10% with some refusing to discount at all.

Look forward to your thoughts. Thanks!
gnoworyta

Showing 5 responses by benjie

benjie
329 posts
 
Dealer markup on an item is anywhere from 40 to 50 percent. So think about it, you buy a $20 k pair of speakers, the dealer is making about $10 k profit. That's ridiculous!

And how do I know this, my brother worked for a dealer for many years.
benjie
329 posts
 
How about a .20 cent fuse that sells for $150. Don't ask for a discount, remember they have rent, taxes, insurance, wages and a family to feed. It's justified, just say'in.
benjie
329 posts
 
Let’s continue on, how about the record clamp made out of wood that cost $4800 or the MIT speaker cables that cost $60,000 or the amp stand made out of wood with brass footers that sells for $4500. Don’t ask for a discount, these guys are barely scratching out a living selling these items.
benjie
329 posts
 
So I guess when you guys go to buy a car you pay sticker price for it, no negotiation just pay the price.

But hey what do I know I'm just some dude on welfare that doesn't even know he's a jerk.

Great advice from above. And they say you can't learn anything from these forms.
benjie
329 posts
 
It’s pretty obvious you have no negotiating skills. Walk in and demand their best price, they’re not going to take you serious. They will tell you anything just to get rid of you. It would be obvious to them that you are not a serious buyer.

Now that’s being a jerk !
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