Dealer Bias: Do They Really Add Value?


Many posts refer questions to a "dealer you trust", "get advice from a qualified dealer" etc. Maybe I have lived in big cities for too long, but these posts strike me as very naive or possibly written by local dealers masquerading as members on this board. Do you really think that dealers aren't biased, often ill informed or motivated primarily by profit? I dont' want to take away from the sincere people and genuine enthusiasts in the business, but I can't even count the number of times a "reputable high end dealer" has suddenly decided that Levinson is actually better than Krell, or Burmester blows Audio Research away, or we started having problems with Martin Logan, Audio Research etc. only months after they were touting the very same brands as the best thing in the history of the universe. Brands of equipment that work well together are often not sold by the same dealer, or even in the same state. I don't know but it seems that hotly competing lines are rarely represented by the same dealer. I agree that we should reward and give business to dealers who genuinely provide an excellent service, build long term relationships, give good advice and really go the extra mile, but all too often dealers seem to whine about , a shrinking market, customers who don't appreciate their service and value added etc when they need to look in the mirror and ask how much value they really add. I go OUT OF MY WAY to give business to people who try to get to know me and really take care of me, but when I perceive a mediocre, biased, commodity service, I am more than happy to get my advice from all of you and shop for my electrostatics, exotic cables and monoblocks on the internet at the lowest possible price.
cwlondon

Showing 3 responses by cwlondon

I didn't mean to wind everyone up on price wars. My main idea is that there are all kinds of politics, relationships, and profit motives behind a dealer's lines which poison the task of delivering unbiased, value added service and advice. In the end, a single dealer is unlikely to put the perfect system together for anyone.
The condescending attitude mentioned by Cyberman is a classic example of the kind of unsophisticated, low life scummy "service" delivered by most audio stores, in my experience. Further to my rant, it also seems that even when they do carry a certain manufacturer, they don't have certain models a) in stock b) on demo or c) "set up properly". And even when they do, they want to take off Miles Davis or Beethoven and play Mannheim Steamroller's Fresh Aire 17. That's why only their customers drive Mercedes. (To be fair, Cornfedboy, your dealer sounds like a rare find, and I hope he is happy and prosperous. But I still bet he doesn't carry Levinson AND Audio Research or Martin Logans AND Magneplanars etc.)
Now you may think I am completely insane, but after so many years of experimenting with components, understanding reviewers' and dealers' preferences and biases and hopefully knowing a little something about the manufacturers' histories, I feel I can pretty accurately GUESS how a component will sound in my system after reading reviews, talking to people and doing a little homework. With no demonstration whatsoever, I have purchased, Apogees, Martin Logans, Aragon, Jadis, Audio Research and Levinson and felt that I have combined components pretty well and never made a big mistake. Of course, it helps to hear a pair of speakers at a dealer, but given the inevitable and major differences in room acoustics, associated components, accessories etc. trying to purchase wisely from any single dealer still seems like a crap shoot to me. Still wondering: Do They Really Add Value?