DarTzeel’s new direction


Looks like DarTzeel is looking to start producing more affordable equipment. After reading a statement by the man himself he has decided to shift from ultra hiend to a more affordable alternative to his designs.

hiendmmoe

My only knock on the brand is the 250K+ mono amps. Here's why: if they are truly that transcendantly amazing, he should have no problem getting what he is asking for them and having a profitable, thriving business. But are they 2.5x better than Gryphon Apex's (which are class A and cost 100K)? I have the same problem with Burmester 159s and their 350K+ monos. 

@tdudnyk I think he’s incensed that his competitors are offering discounts which, in turn, put a bit dent in his business. My educated guess is that he misread the market and misunderstood the value of the channel. Clearly his competition has enough margin to work with and that’s another interesting point in all this.

This stuff is all subjective whether hi-end, mid, or low. And there’s so much of it. It really is akin to what you find in the luxury market. It’s not a necessity, it very much relies on marketing and a good dealer network—or a very, very strong direct approach.

If you’re complaining that the competition has undercut you, then either adjust or get out. I guess he is going to adjust. And that tells me, he thinks he can build something “as good” and less expensive which is rather ironic…

 

@tdudnyk 

Audiophilia is not about having the most cost effective audio system. It is about having the maximum audio performance that you can afford. I have always stretched for the very best achievable that I could possibly afford. That involves endless research, auditioning and always purchasing at the very limit of my ability. Then for around seven years I would be in heaven until I began to realize I could afford to assemble a significantly better system… enjoy, repeat. I am an audiophile.

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