DarTzeel’s new direction

Actually I think he realizes his equipment at its price point has too much competition. Other competitors are producing products without limits and he’s not going to keep playing that game. A lot of people think his equipment is butt ugly but the execution of his topology is second to none and he wants that to appeal to a broader market. I think he’s only the beginning of what other manufacturers eventually will do: come to their senses and look to produce at a lower cost.

He isn’t abandoning his statement products but looking to offer a glimpse of what they can do to a wider audience. The true test will be are they going to be high value at their price point. Remember most companies that produce statement products tend to trickle down that technology into somewhat more affordable products.