This may be a very obvious suggestion, but I've found that running a humidifier in the room helps reduce the static charge. I also use a VPI cleaning machine and a Zerostat, but those dry winter months really add to the static problem.
correct zerostat technique
I have the Zerostat 3 and was always surprised at the lack of instruction supplied with it. I constantly wonder how to most effectively use it. In the past, a search of the archives turned up a tiangle technique. Basically, squeeze and release at the three points of an imaginary equilateral triangle ~1 foot over the record surface followed by one squeeze(no release) over the center. In max AC season here in Iowa this doesn't seem to be real effective and sometimes I wonder if I'm actually adding charge to the vinyl. Does anyone have a different technique to recommend? Would I have more luck with the Talisman or Furutech destat?(Both of which seem pricey)