They assemble terrific gear. Using quality Cardas or Mogami cable, Neutrik connectors painstaking skill, they make copper cables as good as it gets. Not microphonic and excellent sound quality. I lean to the Cardas.
Their pricing is reasonable for a quality component and not off the wall. As far as the naming convenytions and puns, you just get past that. The cables make your music "come alive", I bought a cable, and an adapter and went back for more.
Its good quality and delivery is fast. It is high quality- no doubt!