20 years ago I bought a new car with Bose, it was incredible. Better than anything I had heard before in any car.
Concerning high end audio names in new cars
It made sense to me when high end audio manufactures started selling their brand names to the likes of BMW. I really had to look twice when I saw the Jeep Grand Wagoneer on a commercial with large blue MacIntosh meters on the dash! I went to the website just to make sure my eyes weren't deceiving me. It's just fluff of course. I've been in several vehicles with supposedly high end audio systems. I wasn't impressed with any of them. I wonder what impact if any the Mac meters will have on the general public. I hope audiophiles steer clear of this model car as it could prove to be a distraction for sure.