I wonder how many buyers elect the purchase of whatever option upgrade has the name audio system after A-B comparison to the model with the base system. Most seem like dressing for a multi-thousand dollar package that has more than the sound system, and the name just makes it seem more valuable. No more Blaupunkt or Clarion or Alpine, it has to be a premium home audio brand.
Concerning high end audio names in new cars
It made sense to me when high end audio manufactures started selling their brand names to the likes of BMW. I really had to look twice when I saw the Jeep Grand Wagoneer on a commercial with large blue MacIntosh meters on the dash! I went to the website just to make sure my eyes weren't deceiving me. It's just fluff of course. I've been in several vehicles with supposedly high end audio systems. I wasn't impressed with any of them. I wonder what impact if any the Mac meters will have on the general public. I hope audiophiles steer clear of this model car as it could prove to be a distraction for sure.