Comments on Antenna Perf Specialties FM Antenna

I just discovered a company named Antenna Performance Specialties (http://www.antennaperformance.com/). They have a product, the APS-9B FM antenna ($120), that, they claim, can be mounted in the attic. Does anyone have an FM antenna in the attic and how does it work? Where does it go in the attic? How do I run the coaxial cable from the attic antenna to my FM Tuner? Does an attic installation for a FM antenna really work? Should I be looking at other antennas? Please post any comments or additional information you have about an attic installation for an FM antenna. Other recommendations on FM Antennas are requested. Thanks..